Overview

Esotiq, a leading European lingerie brand, was expanding into Serbia with its franchise model. My role as a Marketing Strategist & Brand Expansion Lead was to ensure a smooth market entry, establish brand awareness, and drive early customer adoption. From localized marketing campaigns to strategic partnerships, I helped position Esotiq as a premium choice in the Serbian market.

My Role

• Market Entry Strategy – Developed a tailored approach for Esotiq’s transition into Serbia, ensuring the brand resonated with local consumers.

• Brand Awareness & Positioning – Adapted Esotiq’s branding to align with regional trends, consumer behavior, and competitive landscape.

• Social Media & Digital Campaigns – Launched paid ad campaigns and influencer collaborations to build hype before store openings.

• Retail & Launch Marketing – Planned and executed grand opening events, influencer activations, and promotions to maximize early sales.

• Partnerships & PR – Built relationships with local media, fashion influencers, and lifestyle publications to boost Esotiq’s credibility in a new market.

Outcome

Through strategic marketing efforts and local adaptations, Esotiq successfully entered Serbia, generating strong initial sales and brand recognition. The franchise launch met and exceeded key performance indicators, solidifying the brand’s place in the market.