Overview

WhereNow Dubai is a digital lifestyle platform I fully conceptualized, designed, and developed from the ground up. The platform connects users with Dubai’s nightlife, restaurants, beach clubs, and experiences — all updated daily through a synchronized CMS system. Built with a focus on usability, performance, and clean user experience, WhereNow offers real-time event and venue information in one centralized place.

My Role

• Concept & Strategy: Defined the platform’s structure, target audience, and content system to ensure a scalable foundation for growth.

• Website Design & Development: Designed and developed the entire website, including all UI/UX, CMS architecture, and responsive layouts.

• Automation & Synchronization: Implemented daily event updates through automated CMS synchronization for real-time listings and offers.

• Brand Identity & Visual Direction: Created the full brand identity, visual tone, and digital assets for a cohesive look across the platform and social channels.

• Performance & Analytics: Optimized website performance and integrated analytics tools for tracking user behavior and engagement metrics.

Outcome

Within the first 30 days, WhereNow Dubai reached over 10,000 users, demonstrating strong early traction and engagement. The project successfully merged creative design, technical development, and strategic marketing — resulting in a smooth user experience and scalable digital foundation for future growth.